Product Information
Complete downloadable Test Bank for Marketing Real People Real Decisions Third Canadian Edition 3rd Edition by Solomon. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Real People Real Decisions Third Canadian Edition
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: Solomon, Marshall, Stuart, Smith, Charlebois, Marando
PUBLISHER: Pearson
Table of content
Chapter 1: What is Marketing?
Chapter 2: Making Strategic Marketing Decisions
Chapter 3: Market Segmentation and Positioning
Chapter 4: Marketing Research
Chapter 5: Consumer Buying Behaviour
Chapter 6: Organizational Buying Behaviour
Chapter 7: Product Strategy
Chapter 8: Product Management
Chapter 9: Pricing Strategy
Chapter 10: Channels and Supply Chain Strategy
Chapter 11: Retailing and E-tailing
Chapter 12: Integrated Marketing Communications
Chapter 13: Communication Mix and Tactics
Chapter 14: Developing and Implementing a Marketing Plan
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