Product Information
Complete downloadable Test Bank for Marketing Real People Real Choices Fourth Canadian Edition 4th Edition by Solomon. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Real People Real Choices Fourth Canadian Edition
RESOURCE:Test Bank
EDITION: 4th Edition
AUTHOR: Solomon, Marshall, Stuart, Smith, Charlebois, Shah
PUBLISHER: Pearson
Table of content
Chapter 1-Welcome to the World of Marketing
Chapter 2-Strategic Market Planning
Chapter 3-Marketing Research
Chapter 4-Consumer Behaviour
Chapter 5-Business-to-Business Markets
Chapter 6-Sharpen the Focus
Chapter 7-Create the Product
Chapter 8-Manage the Product
Chapter 9-Price the Product
Chapter 10-One-to-Many to Many-to-Many: Traditional and New Media
Chapter 11-Advertising, Public Relations, Promotions, Direct Marketing and Personal Selling
Chapter 12-Deliver the Value Through Supply Chain Management, Channels of Distribution, and Logistics Appendix-The Marketing Plan: S&S Smoothie Company
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