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Complete downloadable Test Bank for Marketing Real People Real Choices 7th Edition by Solomon. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Real People Real Choices
EDITION: 7th Edition
AUTHOR: Solomon, Marshall, Stuart

Table of content

Chapter 1. Welcome to the World of Marketing
Chapter 2. Strategic Market Planning
Chapter 3. Thrive in the Marketing Environment: The World Is Flat
Chapter 4. Marketing Research
Chapter 5. Consumer Behavior
Chapter 6. Business-to-Business Markets
Chapter 7. Sharpen the Focus Management
Chapter 8. Create the Product
Chapter 9. Manage the Product
Chapter 10. Services and Other Intangibles
Chapter 11. Price the Product
Chapter 12. Old and New Media
Chapter 13. Advertising, Sales Promotion, and Public Relations
Chapter 14. Personal Selling, Sales Management, and Direct Marketing
Chapter 15. Deliver Value through Supply Chain Management, Channels of Distribution, and Logistics
Chapter 16. Retailing: Bricks and Clicks Appendix A: Marketing Plan: The S&S Smoothie Company
Appendix B: Marketing Math

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