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Complete downloadable Test Bank for Marketing Real People Real Choices 6th Edition by Solomon. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Real People Real Choices
RESOURCE:Test Bank
EDITION: 6th Edition
AUTHOR: Solomon, Marshall, Stuart
PUBLISHER: Pearson
Table of content
CHAPTER 1 WELCOME TO THE WORLD OF MARKETING
CHAPTER 2 STRATEGIC MARKET PLANNING: Capture the Big Picture
CHAPTER 3 THRIVING IN THE MARKETING ENVIRONMENT
CHAPTER 4 MARKETING RESEARCH: Gather, Analyze, and Use Information
CHAPTER 5 CONSUMER BEHAVIOR
CHAPTER 6 BUSINESS-TO-BUSINESS MARKETS: How and Why Organizations Buy
CHAPTER 7 SHARPENING THE FOCUS
CHAPTER 8 CREATE THE PRODUCT
CHAPTER 9 MANAGE THE PRODUCT
CHAPTER 10 SERVICES AND OTHER INTANGIBLES
CHAPTER 11 RICING THE PRODUCT
CHAPTER 12 CATCH THE BUZZ
CHAPTER 13 ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS
CHAPTER 14 PERSONAL SELLING, SALES MANAGEMENT, AND DIRECT MARKETING
CHAPTER 15 DELIVER VALUE THROUGH SUPPLY CHAIN MANAGE-MENT
CHAPTER 16 RETAILING: Bricks and Clicks Appendix A SAMPLE MARKETING PLAN
Appendix B MARKETING MATH
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