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Complete downloadable Test Bank for Marketing Real People Real Choices 5th Edition by Solomon. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Real People Real Choices
RESOURCE:Test Bank
EDITION: 5th Edition
AUTHOR: Solomon, Marshall, Stuart
PUBLISHER: Pearson
Table of content
Chapter 1: Welcome to the World of Marketing
Chapter 2: Strategic Market Planning
Chapter 3: Thriving in the Marketing Environment
Chapter 4: Marketing Research
Chapter 5: Consumer Behavior
Chapter 6: Business-to-Business Markets
Chapter 7: Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management
Chapter 8: Creating the Product
Chapter 9: Managing the Product
Chapter 10: Services and Other Intangibles
Chapter 11: Pricing the Product
Chapter 12: Catching the Buzz: Promotional Strategy and Integrated Marketing Communication
Chapter 13: Advertising, Sales Promotion, and Public Relations
Chapter 14: Personal Selling, Sales Management and Direct Marketing
Chapter 15: Delivering Value Through Supply Chain Management: Channels of Distribution and Logistics
Chapter 16: Retailing: Bricks and Clicks Appendix A: Qode In Action: Implementing a Marketing Plan
Appendix B: Sample Marketing Plan: The S&S Smoothie Company
Appendix C: Marketing Math
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