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Complete downloadable Test Bank for Marketing of High-Technology Products and Innovations 3rd Edition by Mohr. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing of High-Technology Products and Innovations
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: Mohr, Sengupta, Slater
PUBLISHER: Pearson
Table of content
CHAPTER 1 Introduction to World of High Technology Marketing
CHAPTER 2 Strategic Market Planning in High-Tech Firms
CHAPTER 3 Culture and Climate Considerations for High-Tech Companies
CHAPTER 4 Market Orientation and Cross-functional (Marketing/R&D) Interaction
CHAPTER 5 Partnerships/Alliances and Customer Relationship Marketing
CHAPTER 6 Marketing Research in High-Tech Markets
CHAPTER 7 Understanding High-Tech Customers
CHAPTER 8 Technology and Product Management
CHAPTER 9 Distribution Channels and Supply Chain Management in High-Tech Markets
CHAPTER 10 Pricing Considerations in High-Tech Markets
CHAPTER 11 Marketing Communication Tools for High-Tech Markets
CHAPTER 12 Strategic Considerations in Marketing Communications
CHAPTER 13 Strategic Considerations for the Triple Bottom Line in High-Tech Companies
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