Product Information

Complete downloadable Test Bank for Marketing Management Knowledge and Skills 9th Edition by Peter. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Management Knowledge and Skills
EDITION: 9th Edition
AUTHOR: Peter, Donnelly
PUBLISHER: McGraw Hill Higher Education

Table of content

Chapter One: Strategic Planning and the Marketing Management Process
Chapter Two: Marketing Research: Process and Systems for Decision Making
Chapter Three: Consumer Behavior
Chapter Four: Business, Government and Institutional Buying
Chapter Five: Market Segmentation
Chapter Six: Product and Brand Strategy
Chapter Seven: New Product Planning and Development
Chapter Eight: Integrated Marketing Communications: Advertising, Sales Promotion, Public Relations, and Direct Marketing
Chapter Nine: Personal Selling, Relationship Building, and Sales Management
Chapter Ten: Distribution Strategy
Chapter Eleven: Pricing Strategy
Chapter Twelve: The Marketing of Services
Chapter Thirteen: Global Marketing

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