Product Information

Complete downloadable Test Bank for Marketing Management Knowledge and Skills 10th Edition by Peter. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Management Knowledge and Skills
RESOURCE:Test Bank
EDITION: 10th Edition
AUTHOR: Peter, Donnelly
PUBLISHER: McGraw Hill Higher Education

Table of content

Chapter 1 Strategic Planning and the Marketing Management Process
Chapter 2 Marketing Research: Process and Systems for Decision Making
Chapter 3 Consumer Behavior
Chapter 4 Business, Government, and Institutional Buying
Chapter 5 Market Segmentation
Chapter 6 Product and Brand Strategy
Chapter 7 New Product Planning and Development
Chapter 8 Integrated Marketing Communications
Chapter 9 Personal Selling, Relationship Building, and Sales Management
Chapter 10 Distribution Strategy
Chapter 11 Pricing Strategy
Chapter 12 The Marketing of Services
Chapter 13 Global Marketing

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