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Complete downloadable Test Bank for Marketing Management in China 1st Edition by Kotler. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Management in China
RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Kotler, Keller, Taihong
PUBLISHER: Pearson
Table of content
Chapter 1 Understanding Marketing for the 21st Century
Chapter 2 Examining the Infrastructure for Marketing Management
Chapter 3 Scanning the Marketing Environment and Capturing Markets
Chapter 4 Creating Customer Value and Customer Relationship
Chapter 5 Analyzing Consumer Markets
Chapter 6 Analyzing Business Markets
Chapter 7 Identifying Market Segments and Targets
Chapter 8 Creating Positioning and Dealing with Competition
Chapter 9 Building Brand Equity
Chapter 10 Setting Product Strategy
Chapter 11 Designing and Managing Services
Chapter 12 Developing Pricing Strategies and Programs
Chapter 13 Designing and Managing Integrated Marketing Channels
Chapter 14 Managing Retailing, Wholesaling, and Logistics 4
Chapter 15 Designing and Managing Integrated Marketing Communications
Chapter 16 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
Chapter 17 Managing Personal Communications: Direct and Interactive Marketing,Word of Mouth, and Personal Selling
Chapter 18 Managing Transformation Marketing
Chapter 19 Managing Marketing in the New World Appendices
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