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Complete downloadable Test Bank for Marketing Management An Asian Perspective 6th Edition by Kotler. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Management An Asian Perspective
EDITION: 6th Edition
AUTHOR: Kotler, Keller, Ang, Leong, Tan

Table of content

Chapter 1: Defining Marketing for the 21st Century
Chapter 2: Developing Marketing Strategies and Plans
Chapter 3: Gathering Information and Scanning the Environment
Chapter 4: Conducting Marketing Research and Forecasting Demand
Chapter 5: Creating Customer Value, Satisfaction, and Loyalty
Chapter 6: Analyzing Consumer Markets
Chapter 7: Analyzing Business Markets
Chapter 8: Identifying Market Segments and Targets
Chapter 9: Creating Brand Equity
Chapter 10: Crafting the Brand Positioning
Chapter 11: Competitive Dynamics
Chapter 12: Setting Product Strategy
Chapter 13: Designing and Managing Services
Chapter 14: Developing Pricing Strategies and Programs
Chapter 15: Designing and Managing Marketing Channels and Value Networks
Chapter 16: Managing Retailing, Wholesaling, and Logistics
Chapter 17: Designing and Managing Integrated Marketing Communications
Chapter 18: Managing Mass Communications
Chapter 19: Managing Personal Communications
Chapter 20: Introducing New Market Offerings
Chapter 21: Tapping into Global Markets
Chapter 22: Managing a Holistic Marketing Organization

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