Product Information
Complete downloadable Test Bank for Marketing Management A Customer-Oriented Approach 1st Edition by Clow. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Management A Customer-Oriented Approach
RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Clow, Baack
PUBLISHER: Other
Table of content
Chapter 1: The Nature of Marketing Management Southwest Airlines
Chapter 2 Case: Scooping Up Success
Chapter 3: Data Warehousing Costco
Chapter 4: Building a Customer-Oriented Marketing Department AFLAC
Chapter 5: Customer Acquisition Strategies and Tactics Sony
Chapter 6 Case: Pricing
Chapter 7: Advertising, Alternative and Direct Marketing Smuckers
Chapter 8 Case: Barney’s Bookstore
Chapter 9: Personal Selling IBM
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