Product Information
Complete downloadable Test Bank for Marketing Management 2nd Edition by Marshall. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Management
RESOURCE:Test Bank
EDITION: 2nd Edition
AUTHOR: Marshall, Johnston
PUBLISHER: McGraw Hill Higher Education
Table of content
Chapter 1: Marketing in Today’s Business Milieu
Chapter 2: Elements of Marketing Strategy, Planning, and Competition
Chapter 3: Managing Marketing Information
Chapter 4: Understand Customers: Business-to-Consumer Markets
Chapter 5: Understand Business-to-Business Markets
Chapter 6: Segmentation, Target Marketing, Positioning, and CRM
Chapter 7: Product Strategy and New Product Development
Chapter 8: Build the Brand
Chapter 9: Service as the Core Offering
Chapter 10: Manage Pricing Decisions
Chapter 11: Manage Marketing Channels and Points of Customer Interface
Chapter 12: Promotion Strategy and New Media
Chapter 13: Advertising, Sales Promotion, and Public Relations
Chapter 14: Personal Selling and Direct Marketing
Chapter 15: Understand the Global Marketplace
Chapter 16: The Marketing Dashboard
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