Product Information
Complete downloadable Test Bank for Marketing Management 11th Edition by Peter. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Management
RESOURCE:Test Bank
EDITION: 11th Edition
AUTHOR: Peter, Donnelly
PUBLISHER: McGraw Hill Higher Education
Table of content
Chapter 1:Strategic Planning and the Marketing Management Process
Chapter 2:Marketing Research: Process and Systems for Decision Making
Chapter 3:Consumer Behavior
Chapter 4:Business, Government, and Institutional Buying
Chapter 5:Market Segmentation
Chapter 6:Product and Brand Strategy
Chapter 7:New Product Planning and Development
Chapter 8:Integrated Marketing Communications
Chapter 9:Personal Selling, Relationship Building, and Sales Management
Chapter 10:Distribution Strategy
Chapter 11:Pricing Strategy
Chapter 12:The Marketing of Services
Chapter 13:Global Marketing
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