Product Information

Complete downloadable Test Bank for Marketing International Edition 16th Edition by Hult. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing International Edition
RESOURCE:Test Bank
EDITION: 16th Edition
AUTHOR: Hult, Pride, Ferrell
PUBLISHER: Cengage Learning

Table of content

1. An Overview of Strategic Marketing.
2. Planning, Implementing, and Controlling Marketing Strategies.
3. The Marketing Environment.
4. Social Responsibility and Ethics in Marketing.
5. Marketing Research and Information Systems.
6. Target Markets
7. Consumer Buying Behavior.
8. Business Markets and Buying Behavior.
9. Reaching Global Markets.
10. E-Marketing, Digital Media, and Social Networking
11. Product Concepts.
12. Developing and Managing Products.
13. Services Marketing.
14. Branding and Packaging.
15. Marketing Channels and Supply Chain Management.
16. Retailing, Direct Marketing and Wholesaling. .
17. Integrated Marketing Communications.
18. Advertising and Public Relations.
19. Personal Selling and Sales Promotion.
20. Pricing Concepts.
21. Setting Prices.

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