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Complete downloadable Test Bank for Marketing for Hospitality & Tourism 5th Edition by Kotler. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing for Hospitality & Tourism
EDITION: 5th Edition
AUTHOR: Kotler, Bowen, Makens

Table of content

1. Introduction
2. Service Characteristics of Hospitality and Tourism Marketing
3. The Role of Marketing in Strategic Planning
4. The Marketing Environment
5. Marketing Information Systems and Marketing Research
6. Consumer Markets and Consumer Buying Behavior
7. Organizational Buyer Behavior of Group Market
8. Market Segmentation, Targeting, and Positioning
9. Designing and Managing Products
10. Internet Marketing
11. Pricing Products
12. Distribution Channels
13. Promoting Products
14. Promoting Products
15. Professional Sales
16. Electronic Marketing
17. Destination Marketing
18. Next Year’s Marketing Plan

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