Product Information

Complete downloadable Test Bank for Marketing Express 2nd Edition by Pride. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Express
RESOURCE:Test Bank
EDITION: 2nd Edition
AUTHOR: Pride, Ferrell
PUBLISHER: Cengage Learning

Table of content

1. Customer-Driven Strategic Marketing.
2. Planning Marketing Strategies.
3. The Marketing Environment, Social Responsibility, and Ethics.
4. Marketing Research and Information Systems.
5. Target Markets: Segmentation and Evaluation.
6. Consumer Buying Behavior.
7. Business Markets and Buying Behavior.
8. Global Markets and International Marketing.
9. Product, Branding, and Packaging Concepts.
10. Developing and Managing Goods and Services.
11. Pricing Fundamentals.
12. Pricing Management.
13. Marketing Channels and Supply-Chain Management.
14. Retailing, Direct Marketing, and Wholesaling.
15. Integrated Marketing Communications.
16. Advertising and Public Relations.
17. Personal Selling and Sales Promotion.

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