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Complete downloadable Test Bank for Marketing Channels A Management View 7th Edition by Bert Rosenbloom. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Channels A Management View
EDITION: 7th Edition
AUTHOR: Bert Rosenbloom
PUBLISHER: Cengage Learning

Table of content

1. Marketing Channel Concepts
2. The Channel Participants
3. The Environment of Marketing Channels
4. Behavioral Processes in Marketing Channels
5. Strategy in Marketing Channels
6. Designing the Marketing Channel
7. Selecting the Channel Members
8. Target Markets and Channel Design Strategy
9. Motivating the Channel Members
10. Product Issues in Channel Management
11. Pricing Issues in Channel Management
12. Promotion through the Marketing Channel
13. Logistics and Channel Management
14. Evaluating Channel Member Performance
15. Electronic Marketing Channels
16. Direct Selling and Direct Marketing Channel Systems
17. Marketing Channels for Services
18. International Channel Perspectives

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