Product Information
Complete downloadable Test Bank for Marketing Channel Strategy 8th Edition by Palmatier. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Channel Strategy
RESOURCE:Test Bank
EDITION: 8th Edition
AUTHOR: Palmatier, Stern, El-Ansary, Anderson
PUBLISHER: Pearson
Table of content
Chapter 1 Understanding Channel Strategies
Chapter 2 End-User Analysis: Segmenting and Targeting
Chapter 3 Channel Analysis: Auditing Marketing Channels
Chapter 4 Make-or-Buy Channel Analysis
Chapter 5 Designing Channel Structures and Strategies
Chapter 6 Retailing Structures and Strategies
Chapter 7 Wholesaling Structures and Strategies
Chapter 8 Franchising Structures and Strategies
Chapter 9 Emerging Channel Structures and Strategies
Chapter 10 Managing Channel Power
Chapter 11 Managing Channel Conflict
Chapter 12 Managing Channel Relationships
Chapter 13 Managing Channel Policies and Legalities
Chapter 14 Managing Channel Logistics
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