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Complete downloadable Test Bank for Marketing An Introduction 9th Edition by Armstrong. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing An Introduction
RESOURCE:Test Bank
EDITION: 9th Edition
AUTHOR: Armstrong, Kotler
PUBLISHER: Pearson
Table of content
1. Marketing
2. Company and Marketing Strategy
3. Analyzing the Marketing Environment
4. Managing Marketing Information to Gain Customer Insights
5. Understanding Consumer and Business Buyer Behavior
6. Customer-Driven Marketing Strategy
7. Products, Services, and Brands
8. New-Product Development and Life-Cycle Strategies
9. Pricing: Understanding and Capturing Customer Value
10 Marketing Channels
12. Communicating Customer Value
13. Communicating Customer Value
14. Direct and Online Marketing: Building Direct Customer Relationships
15. The Global Marketplace
16. Marketing Ethics and Social Responsibility APPENDICES
1. Company Cases
2. Marketing Plan
3. Marketing by the Numbers
4. Careers in Marketing
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