Name: Test Bank for Marketing An Introduction 8th Edition by Armstrong
SKU: Test_Bank_for_Marketing_An_Introduction_8th_Edition_by_Armstrong
Availability: InStock

Product Information

Complete downloadable Test Bank for Marketing An Introduction 8th Edition by Armstrong. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing An Introduction
RESOURCE:Test Bank
EDITION: 8th Edition
AUTHOR: Armstrong, Kotler
PUBLISHER: PB0

Table of content

Chapter 1. Marketing
Chapter 2. Company and Marketing Strategy
Chapter 3. The Marketing Environment
Chapter 4. Managing Marketing Information
Chapter 5. Consumer and Business Buyer Behavior
Chapter 6. Segmentation, Targeting, and Positioning
Chapter 7. Product, Services, and Branding Strategy
Chapter 8. New-Product Development and Product Life-Cycle Strategies
Chapter 9. Pricing: Understanding and Capturing Customer Value
Chapter 10. Marketing Channels and Supply Chain Management
Chapter 11. Retailing and Wholesaling
Chapter 12. Communicating Customer Value
Chapter 13. Communicating Customer Value: Personal Selling and Direct Marketing
Chapter 14. Marketing in the Digital Age
Chapter 15. The Global Marketplace
Chapter 16. Marketing Ethics and Social Responsibility Appendix 1: Video Cases
Appendix 2: Marketing Plan
Appendix 3: Marketing Math
Appendix 4: Careers in Marketing