Product Information
Complete downloadable Test Bank for Marketing 1st Edition by Hunt. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing
RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Hunt, Mello
PUBLISHER: McGraw Hill Higher Education
Table of content
Chapter 1 Why Marketing Matters to You
Chapter 2 Strategic Planning for a Successful Future
Chapter 3 Analyzing Your Environment
Chapter 4 Marketing Research
Chapter 5 Knowing Your Customer
Chapter 6 Developing Your Product
Chapter 7 Segmenting, Targeting, and Finding Your Market Position
Chapter 8 Promotional Strategies
Chapter 9 Supply Chain and Logistics Management: Adding Value for Your Customers
Chapter 10 Pricing for Profit and Customer Value
Chapter 11 Building Successful Brands
Chapter 12 Managing Your Customer Relationships
Chapter 13 Social Responsibility and Sustainability
Chapter 14 Measuring Marketing Performance Appendix: Sample Marketing Plan
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