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Complete downloadable Test Bank for Marketing 15th Edition by Pride. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing
EDITION: 15th Edition
AUTHOR: Pride, Ferrell
PUBLISHER: Cengage Learning

Table of content

1. An Overview of Strategic Marketing.
2. Planning, Implementing, and Controlling Marketing Strategies.
3. The Marketing Environment.
4. Social Responsibility and Ethics in Marketing.
5. Marketing Research and Information Systems.
6. Target Markets: Segmentation, Evaluation, and Positioning.
7. Consumer Buying Behavior.
8. Business Markets and Buying Behavior.
9. Reaching Global Markets.
10. Product Concepts.
11. Developing and Managing Products.
12. Branding and Packaging.
13. Services Marketing.
14. Marketing Channels and Supply-Chain Management.
15. Retailing, Direct Marketing, and Wholesaling.
16. Integrated Marketing Communications.
17. Advertising and Public Relations.
18. Personal Selling and Sales Promotion.
19. Pricing Concepts.
20. Setting Prices. Appendix A: Careers in Marketing.
Appendix B: Financial Analysis in Marketing.
Appendix C: Sample Marketing Plan.

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