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Complete downloadable Test Bank for Marketing 12th Edition by Kerin. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing
RESOURCE:Test Bank
EDITION: 12th Edition
AUTHOR: Kerin, Hartley, Rudelius
PUBLISHER: McGraw Hill Higher Education
Table of content
1-Creating Customer Relationships and Value through Marketing
2-Developing Successful Organizational and Marketing Strategies
3-Scanning the Marketing Environment
4-Ethical and Social Responsibility in Marketing
5-Understanding Consumer Behavior
6-Understanding Organizations as Customers
7-Understanding and Reaching Global Consumers and Markets
8-Marketing Research: From Customer Insights to Actions
9-Market Segmentation, Targeting, and Positioning
10-Developing New Products and Services
11-Managing Successful Products, Services, and Brands
12-Services Marketing
13-Building the Price Foundation
14-Arriving at the Final Price
15-Managing Marketing Channels and Supply Chains
16-Retailing and Wholesaling
17-Integrated Marketing Communications and Direct Marketing
18-Advertising, Sales Promotion, and Public Relations
19-Using Social Media to Connect with Consumers
20-Personal Selling and Sales Management
21-Implementing Interactive and Multichannel Marketing
22-Pulling It All Together Appendix A: Building an Effective Marketing Plan
Appendix B: Financial Aspects of Marketing
Appendix C: Planning a Career in Marketing
Appendix D: Alternate Cases
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