Product Information

Complete downloadable Test Bank for Marketing 11th Edition by Lamb. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing
EDITION: 11th Edition
AUTHOR: Lamb, Hair, McDaniel
PUBLISHER: Cengage Learning

Table of content

1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Decision Support Systems and Marketing Research.
10. Product Concepts.
11. Developing and Managing Products.
12. Services and Nonprofit Organization Marketing.
13. Marketing Channels.
14. Supply Chain Management.
15. Retailing.
16. Promotional Planning for Competitive Advantage.
17. Advertising and Public Relations.
18. Sales Promotion and Personal Selling.
19. Pricing Concepts.
20. Setting the Right Price.
21. Consumer Relationship Management (CRM).

Loader Loading...
EAD Logo Taking too long?

Reload Reload document
| Open Open in new tab