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Complete downloadable Test Bank for Managerial Economics Applications Strategy and Tactics 12th Edition by McGuigan. INSTRUCTOR RESOURCE INFORMATION
TITLE: Managerial Economics Applications Strategy and Tactics
RESOURCE:Test Bank
EDITION: 12th Edition
AUTHOR: McGuigan, Moyer, Harris
PUBLISHER: Cengage Learning

Table of content

1. Introduction and Goals of the Firm.
2. Fundamental Economic Concepts.
3. Demand Analysis.
4. Estimating Demand.
5. Business and Economic Forecasting.
6. Managing in the Global Economy.
7. Production Economics.
8. Cost Analysis.
9. Applications of Cost Theory.
10. Prices, Output, & Strategy: Pure and Monopolistic Competition.
11. Price and Output Determination: Monopoly and Dominant Firms.
12. Price and Output Determination: Oligopoly.
13. Game-Theoretic Rivalry: Best-Practice Tactics.
14. Pricing Techniques and Analysis.
15. Contracting, Governance, and Organizational Form.
16. Government Regulation.
17. Long-Term Investment Analysis. Appendix A. The Time Value of Money.
Appendix B. Tables.

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