Product Information

Complete downloadable Test Bank for Managerial Economics A Problem-Solving Approach 2nd Edition by Froeb. INSTRUCTOR RESOURCE INFORMATION
TITLE: Managerial Economics A Problem-Solving Approach
EDITION: 2nd Edition
AUTHOR: Froeb, McCann
PUBLISHER: Cengage Learning

Table of content

1. Introduction: What This Book Is About.
2. The One Lesson of Business.
3. Benefits, Costs, and Decisions.
4. Extent (How Much) Decisions.
5. Investment Decisions: Look Ahead and Reason Back.
6. Simple Pricing.
7. Economies of Scale and Scope.
8. Understanding Markets and Industry Changes.
9. Relationships Between Industries
10. Strategy, the Quest to Slow Profit Erosion.
11. Using Supply and Demand
12. More Realistic and Complex Pricing.
13. Direct Price Discrimination.
14. Indirect Price Discrimination.
15. Strategic Games.
16. Bargaining.
17. Making Decisions with Uncertainty.
18. Auctions.
19. The Problem of Adverse Selection.
20. The Problem of Moral Hazard.
21. Getting Employees to Work in the Firm?s Best Interests.
22. Getting Divisions to Work in the Firm?s Best Interests.
23. Managing Vertical Relationships.
24. You Be the Consultant.

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