Product Information

Complete downloadable Test Bank for Managerial Economics 3rd Edition by Froeb. INSTRUCTOR RESOURCE INFORMATION
TITLE: Managerial Economics
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: Froeb, McCann, Ward, Shor
PUBLISHER: Cengage Learning

Table of content

1. Introduction: What This Book Is About.
2. The One Lesson of Business.
3. Benefits, Costs, and Decisions.
4. Extent (How Much) Decisions.
5. Investment Decisions: Look Ahead and Reason Back.
6. Simple Pricing.
7. Economies of Scale and Scope.
8. Short-run Market-level Pricing.
9. Long-run Market-level Pricing.
10. Strategy—The Quest to Keep Profit from Eroding.
11. Foreign Exchange, Trade, and Bubbles.
12. More Realistic and Complex Pricing.
13. Direct Price Discrimination.
14. Indirect Price Discrimination.
15. Strategic Games.
16. Bargaining.
17. Making Decisions with Uncertainty.
18. Auctions.
19. The Problem of Adverse Selection.
20. The Problem of Moral Hazard.
21. Getting Employees to Work in the Firm’s Best Interests.
22. Getting Divisions to Work in the Firm’s Best Interests.
23. Managing Vertical Relationships.
23. You Be the Consultant.

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