Name: Test Bank for M Marketing 3rd Edition by Grewal
SKU: Test_Bank_for_M_Marketing_3rd_Edition_by_Grewal
Availability: InStock

Product Information

Complete downloadable Test Bank for M Marketing 3rd Edition by Grewal. INSTRUCTOR RESOURCE INFORMATION
TITLE: M Marketing
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: Grewal, Levy
PUBLISHER: McGraw Hill Higher Education

Table of content

1. Overview of Marketing
2. Developing Marketing Strategies and a Marketing Plan
3. Marketing Ethics
4. Analyzing the Marketing Environment
5. Consumer Behavior
6. Business-to-Business Marketing
7. Global Marketing
8. Segmentation, Targeting, and Positioning
9. Marketing Research
10. Product, Branding, and Packaging Decisions
11. Developing New Products
12. Services: The Intangible Product
13. Pricing Concepts for Establishing Value
14. Supply Chain and Channel Management
15. Retailing and Multichannel Marketing
16. Integrated Marketing Communications
17. Advertising, Public Relations, and Sales Promotions
18. Personal Selling and Sales Management