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Complete downloadable Test Bank for Launching New Ventures An Entrepreneurial Approach 6th Edition by Allen. INSTRUCTOR RESOURCE INFORMATION
TITLE: Launching New Ventures An Entrepreneurial Approach
RESOURCE:Test Bank
EDITION: 6th Edition
AUTHOR: Allen
PUBLISHER: Cengage Learning
Table of content
1. Understanding Entrepreneurship.
2. Preparing for the Entrepreneurial Journey.
3. Recognizing and Shaping an Opportunity.
4. Developing and Testing a Business Model.
5. Analyzing the Industry and Market.
6. Analyzing Product/Service Design and Protection.
7. Building the Founding Team.
8. Calculating Startup Capital Requirements.
9. Proof of Concept: A New Approach to Business Plans.
10. Choosing the Legal Form of Organization.
11. Incorporating Ethics and Social Responsibility into the Business.
12. Designing an Entrepreneurial Organization.
13. Planning Startup Operations.
14. Developing a Startup Marketing Plan.
15. Funding a Startup Venture.
16. Funding a Rapidly Growing Venture.
17. Planning for Growth.
18. Planning for Change. Appendices
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