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Complete downloadable Test Bank for Introduction to Marketing 9th Edition by McDaniel. INSTRUCTOR RESOURCE INFORMATION
TITLE: Introduction to Marketing
EDITION: 9th Edition
AUTHOR: McDaniel, Lamb, Hair
PUBLISHER: Cengage Learning

Table of content

1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage. Marketing Plan
3. Social Responsibility, Ethics, and the Marketing Environment.
4. Developing a Global Vision.
5. Consumer Decision Making.
6. Business Marketing.
7. Segmenting and Targeting Markets.
8. Decision Support Systems and Marketing Research.
9. Product Concepts.
10. Developing and Managing Products.
11. Services and Nonprofit Organization Marketing.
12. Marketing Channels and Supply Chain Management.
13. Retailing.
14. Integrated Marketing Communication.
15. Advertising and Public Relations.
16. Sales Promotion and Personal Selling. P
17. Pricing Concepts.
18. Setting the Right Price.
19. Customer Relationship Management.

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