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Complete downloadable Test Bank for International Marketing 8th Edition by Czinkota. INSTRUCTOR RESOURCE INFORMATION
TITLE: International Marketing
RESOURCE:Test Bank
EDITION: 8th Edition
AUTHOR: Czinkota, Ronkainen
PUBLISHER: Cengage Learning
Table of content
1. The International Marketing Imperative
2. International Trade Institutions and Trade Policy
3. The Cultural Environment
4. The Economic Environment
5. The International Political and Legal Environment
6. Building the Knowledge Base
7. Exporting, Licensing, and Franchising
8. Product Adaptation
9. Export Pricing Strategies
10. International Communications
11. Channels and Distribution Strategies
12. Global Strategic Planning
13. Global Market Expansion
14. Product and Brand Management
15. Services Marketing
16. Global Pricing Strategies
17. Logistics and Supply Chain Management
18. Global Promotional Strategies
19. Marketing Organization, Implementation, and Control
20. The Future
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