Product Information
Complete downloadable Test Bank for International Marketing 15th Edition by Cateora. INSTRUCTOR RESOURCE INFORMATION
TITLE: International Marketing
RESOURCE:Test Bank
EDITION: 15th Edition
AUTHOR: Cateora, Gilly, Graham
PUBLISHER: McGraw Hill Higher Education
Table of content
1. The Scope and Challenge of International Marketing
2. The Dynamic Environment of International Trade
3. History and Geography: The Foundations of Culture
4. Cultural Dynamics in Assessing Global Markets
5. Culture, Management Style, and Business Systems
6. The Political Environment: A Critical Concern
7. The International Legal Environment: Playing by the Rules
8. Developing a Global Vision through Marketing Research
9. Economic Development and the Americas
10. Europe, Africa, and the Middle East
11. Asia Pacific Region
12. Global Marketing Management: Planning and Organization
13. Products and Services for Consumers
14. Products and Services for Businesses
15. International Marketing Channels
16. Integrated Marketing Communications and International Advertising
17. Personal Selling and Sales Management
18. Pricing for International Markets
19. Negotiating with International Customers, Partners, and Regulators
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