Product Information

Complete downloadable Test Bank for International Marketing 14th Edition by Cateora. INSTRUCTOR RESOURCE INFORMATION
TITLE: International Marketing
EDITION: 14th Edition
AUTHOR: Cateora, Gilly, Graham
PUBLISHER: McGraw Hill Higher Education

Table of content

1. The Scope and Challenge of International Marketing
2. The Dynamic Environment of International Trade 3. History and Geography: The Foundations of Culture
4. Cultural Dynamics in Assessing Global Markets
5. Culture, Management Style, and Business Systems
6. The Political Environment: A Critical Concern
7. The International Legal Environment: Playing by the Rules
8. Developing a Global Vision through Marketing Research
9. Emerging Markets
10. Multinational Market Regions and Market Groups Part Four: Developing Global Marketing Strategies
11. Global Marketing Management: Planning and Organization
12. Products and Services for Consumers
13. Products and Services for Businesses
14. International Marketing Channels
15. Exporting and Logistics: Special Issues for Business
16. Integrated Marketing Communications and International Advertising
17. Personal Selling and Sales Management
18. Pricing for International Markets Part Five: Implementing Global Marketing Strategies
19. Negotiating with International Customers, Partners, and Regulators

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