Product Information
Complete downloadable Test Bank for International Marketing 13th Edition by Cateora. INSTRUCTOR RESOURCE INFORMATION
TITLE: International Marketing
RESOURCE:Test Bank
EDITION: 13th Edition
AUTHOR: Cateora, Graham
PUBLISHER: McGraw Hill Higher Education
Table of content
1. The Scope and Challenge of International Marketing
2. The Dynamic Environment of International Trade
3. History and Geography: The Foundations of Culture
4. Cultural Dynamics in Assessing Global Markets
5. Culture, Management Style and Business Systems
6. The Political Environment: A Critical Concern
7. The International Legal Environment: Playing by the Rules
8. Developing a Global Vision through Market Research
9. Emerging Markets
10. Multinational Market Regions and Market Groups
11. Global Marketing Management: Planning and Organization
12. Products and Services for Consumers
13. Products and Consumers for Businesses
14. International Marketing Channels
15. Exporting and Logistics: Special Issues for Business
16. Integrated Marketing Communications and International Advertising
17. Personal Selling and Sales Management
18. Pricing for International Markets
19. Negotiating with International Customers, Partners and Regulators
20. The Country Notebook
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