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Complete downloadable Test Bank for International Marketing 10th Edition by Czinkota. INSTRUCTOR RESOURCE INFORMATION
TITLE: International Marketing
EDITION: 10th Edition
AUTHOR: Czinkota, Ronkainen
PUBLISHER: Cengage Learning

Table of content

1. Global Environmental Drivers.
2. International Trade Frameworks and Policy.
3. The Role of Culture.
4. The Economic Environment.
5.The Political and Legal Environment.
6. Consumer, Industrial, and Government Markets.
7. Strategic Planning.
8. Analyzing People and Markets.
9. Market Entry and Expansion.
10. Marketing Organization, Implementation, and Control.
11. Product Management and Global Brands.
12. Global Marketing of Services.
13. Advertising, Promotion, and Sales.
14. Pricing Strategies and Tactics.
15. Global Distribution and Logistics.
16. Social Networks and Communication.
17. Leadership, Corporate Social Responsibility, and Sustainability.
18. New Directions and Challenges. Appendices

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