Product Information
Complete downloadable Test Bank for International Business Strategy Management and the New Realities 1st Edition by Cavusgil. INSTRUCTOR RESOURCE INFORMATION
TITLE: International Business Strategy Management and the New Realities
RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Cavusgil, Knight, Riesenberger
PUBLISHER: Pearson
Table of content
1. Introduction: What is International Business?
2. Globalization of Markets and the Internationalization of the Firm
3. Organizational Participants that Make International Business Happen
4.Theories of International Trade and Investment
5. The Cultural Environment
6. The Country Level Political and Legal Systems
7. Government Intervention in International Business
8. Regional Economic Integration
9. Understanding Emerging Markets
10. The International Monetary and Financial Environment
11. Global Strategy and Organization
12. Global Market Opportunity Assessment
13. Exporting and Countertrade
14. Foreign Direct Investment and Collaborative Ventures
15. Licensing, Franchising and other Contractual Strategies
16. Global Sourcing
17. Marketing In the Global Firm
18. Human Resource Management in the Global Firm
19. Financial Management and Accounting In the Global Firm
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