Name: Test Bank for Integrated Advertising Promotion and Marketing Communications 5th Edition by Clow
SKU: Test_Bank_for_Integrated_Advertising_Promotion_and_Marketing_Communications_5th_Edition_by_Clow
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Complete downloadable Test Bank for Integrated Advertising Promotion and Marketing Communications 5th Edition by Clow. INSTRUCTOR RESOURCE INFORMATION
TITLE: Integrated Advertising Promotion and Marketing Communications
RESOURCE:Test Bank
EDITION: 5th Edition
AUTHOR: Clow, Baack
PUBLISHER: Pearson

Table of content

Chapter 1. Integrated Marketing Communications
Chapter 2. Corporate Image and Brand Management
Chapter 3. Buyer Behaviors
Chapter 4. The IMC Planning Process
Chapter 5. Advertising Management
Chapter 6. Advertising Design: Theoretical Frameworks and Types of Appeals
Chapter 7. Advertising Design: Message Strategies and Executional Frameworks
Chapter 8. Traditional Media Channels
Chapter 9. E-active Marketing
Chapter 10. Alternative Marketing
Chapter 11. Database and Direct Response Marketing and Personal Selling
Chapter 12. Sales Promotions
Chapter 13. Public Relations and Sponsorship Programs
Chapter 14. Regulations and Ethical Concerns
Chapter 15. Evaluating an Integrated Marketing Program