Product Information
Complete downloadable Test Bank for Influence Science and Practice 5th Edition by Cialdini. INSTRUCTOR RESOURCE INFORMATION
TITLE: Influence Science and Practice
RESOURCE:Test Bank
EDITION: 5th Edition
AUTHOR: Cialdini
PUBLISHER: Pearson
Table of content
1.Weapons of Influence.
2.Reciprocation: The Old Give and Take
and Take.
3.Commitment and Consistency: Hobgoblins of the Mind.
4.Social Proof: Truths Are Us.
5.Liking: The Friendly Thief.
6.Authority: Directed Deference.
7.Scarcity: The Rule of the Few.
8.Instant Influence: Primitive Consent for an Automatic Age.
