Product Information

Complete downloadable Test Bank for Global Marketing 8th Edition by Keegan. INSTRUCTOR RESOURCE INFORMATION
TITLE: Global Marketing
EDITION: 8th Edition
AUTHOR: Keegan, Green

Table of content

Chapter 1. Introduction to Global Marketing
Chapter 2. The Global Economic Environment
Chapter 3. The Global Trade Environment
Chapter 4. Social and Cultural Environments
Chapter 5. The Political, Legal, and Regulatory Environments
Chapter 6. Global Information Systems and Market Research
Chapter 7. Segmentation, Targeting, and Positioning
Chapter 8. Importing, Exporting, and Sourcing
Chapter 9. Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances
Chapter 10. Brand and Product Decisions in Global Marketing
Chapter 11. Pricing Decisions
Chapter 12. Global Marketing Channels and Physical Distribution
Chapter 13. Global Marketing Communications Decisions
Chapter 14. Global Marketing Communications Decisions
Chapter 15. Global Marketing and the Digital Revolution
Chapter 16. Strategic Elements of Competitive Advantage
Chapter 17. Leadership, Organization, and Corporate Social Responsibility

Loader Loading...
EAD Logo Taking too long?

Reload Reload document
| Open Open in new tab