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Complete downloadable Test Bank for Framework for Marketing Management 5th Edition by Kotler. INSTRUCTOR RESOURCE INFORMATION
TITLE: Framework for Marketing Management
RESOURCE:Test Bank
EDITION: 5th Edition
AUTHOR: Kotler, Keller
PUBLISHER: Pearson
Table of content
1- Understanding Marketing Management
2-Defining Marketing for the Twenty-First Century
3-Adapting Marketing to the New Economy
4-Building Customer Satisfaction, Value, and Retention
5-Winning Markets Through Strategic Planning, Implementation, and Control
6-Understanding Markets, Market Demand, and the Marketing Environment
7-Analyzing Consumer Markets and Buyer Behavior
8-Analyzing Business Markets and Buyer Behavior
9-Dealing with the Competition
10- identifying Market Segments and Selecting Target Markets
11-Developing, Positioning, and Differentiating Products Through the Life Cycle
12-Setting Product and Brand Strategy
13-Designing and Managing Services
14-Designing Pricing Strategies and Programs
15-Designing and Managing Value Networks and Marketing Channels
15 Managing Retailing, Wholesaling, and Market Logistics
16-Designing and Managing Integrated Marketing Communications
17-Managing the Sales Force
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