Product Information

Complete downloadable Test Bank for Foundations of Marketing 5th Edition by Pride. INSTRUCTOR RESOURCE INFORMATION
TITLE: Foundations of Marketing
EDITION: 5th Edition
AUTHOR: Pride, Ferrell
PUBLISHER: Cengage Learning

Table of content

1. Customer-Driven Strategic Marketing.
2. Planning Marketing Strategies.
3. The Marketing Environment, Social Responsibility, and Ethics.
4. Marketing Research and Information Systems.
5. Target Market Segmentation and Evaluation.
6. Consumer Buying Behavior.
7. Business Markets and Buying Behavior.
8. Reaching Global Markets.
9. E-Marketing, Digital Media, and Social Networking.
10. Product, Branding, and Packaging Concepts.
11. Developing and Managing Goods and Services.
12. Pricing Concepts.
13. Pricing Management.
14. Marketing Channels and Supply-Chain Management.
15. Retailing, Direct Marketing, and Wholesaling.
16. Integrated Marketing Communications.
17. Advertising and Public Relations.
18. Personal Selling and Sales Promotion.

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