Product Information

Complete downloadable Test Bank for Essentials of Strategic Management The Quest for Competitive Advantage 4th Edition by Gamble. INSTRUCTOR RESOURCE INFORMATION
TITLE: Essentials of Strategic Management The Quest for Competitive Advantage
RESOURCE:Test Bank
EDITION: 4th Edition
AUTHOR: Gamble, Thompson, Peteraf
PUBLISHER: McGraw Hill Higher Education

Table of content

Chapter 1: Strategy, Business Models, and Competitive Advantage
Chapter 2: Charting a Company’s Direction: Vision and Mission, Objectives, and Strategy
Chapter 3: Evaluating a Company’s External Environment
Chapter 4: Evaluating a Company’s Resources, Capabilities, and Competitiveness
Chapter 5: The Five Generic Competitive Strategies
Chapter 6: Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations
Chapter 7: Strategies for Competing in International Markets
Chapter 8: Corporate Strategy: Diversification and the Multibusiness Company
Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Chapter 10: Superior Strategy Execution – Another Path to Competitive Advantage