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Complete downloadable Test Bank for Essentials of Strategic Management The Quest for Competitive Advantage 3rd Edition by Gamble. INSTRUCTOR RESOURCE INFORMATION
TITLE: Essentials of Strategic Management The Quest for Competitive Advantage
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: Gamble, Thompson, Peteraf
PUBLISHER: McGraw Hill Higher Education

Table of content

PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY
SECTION A: INTRODUCTION AND OVERVIEW
1. What Is Strategy and Why Is It Important?
2. Charting a Company’s Direction: Vision and Mission, Objectives, and Strategy
3. Evaluating a Company’s External Environment
4. Evaluating a Company’s Resources, Cost Position, and Competitiveness
5. The Five Generic Competitive Strategies
6. Supplementing the Chosen Competitive Strategy—Other Important Strategy Choices
7. Strategies for Competing in International Markets
8. Corporate Strategy: Diversification and the Multibusiness Company
9. Strategy, Ethics, and Corporate Social Responsibility
10. Superior Strategy Execution—Another Path to Competitive Advantage
PART TWO: CASES IN CRAFTING AND EXECUTING STRATEGY
1. Mystic Monk Coffee
2. Competition among the North American Warehouse Clubs: Costco Wholesale versus Sam’s Club versus BJ’s Wholesale
3. Competition in Energy Drinks, Sports Drinks, and Vitamin-Enhanced Beverages
4. Netflix’s Business Model and Strategy in Renting Movies and TV Episodes
5. Redbox’s Strategy in the Movie Rental Industry
6. Sift Cupcake and Dessert Bar
7. Blue Nile Inc. in 2011: Will Its Strategy to Remain Number One in Online Diamond Retailing Work?
8. Panera Bread Company in 2011—Pursuing Growth in a Difficult Economy
9. Apple Inc. in 2011: Can It Prosper Without Steve Jobs?
10. Google’s Strategy in 2011
11. Sara Lee Corporation in 2011: Has Its Retrenchment Strategy Been Successful?
12. Robin Hood
13. Southwest Airlines in 2010: Culture, Values, and Operating Practices
14. Norton Lilly International: Implementing Transformational Change in the Shipping Industry
15. Starbucks’ Strategy and Internal Initiatives to Return to Profitable Growth
16. Cash Connection: Are Its Payday Lender Strategy and Its Business Model Ethical?

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