Product Information

Complete downloadable Test Bank for Essentials of Strategic Management The Quest for Competitive Advantage 2nd Edition by Gamble. INSTRUCTOR RESOURCE INFORMATION
TITLE: Essentials of Strategic Management The Quest for Competitive Advantage
RESOURCE:Test Bank
EDITION: 2nd Edition
AUTHOR: Gamble, Thompson
PUBLISHER: McGraw Hill Higher Education

Table of content

Chapter 1: Strategy and the Quest for Competitive Advantage
Chapter 2: Leadership and the Strategic Management Process
Chapter 3: Evaluating a Company’s External Environment
Chapter 4: Internal Situation Analysis: Evaluating a Company’s Resources, Cost Position, and Competitive Strength
Chapter 5: The Five Generic Competitive Strategies
Chapter 6: Supplementing the Chosen Competitive Strategy—Other Important Business Strategy Choices
Chapter 7: Strategies for Competing in International Markets
Chapter 8: Strategies for Multi-business Corporations
Chapter 9: Ethical Business Strategies, Corporate Social Responsibility, and Environmental Sustainability
Chapter 10: Superior Strategy Execution—Another Path to Competitive Advantage