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Complete downloadable Test Bank for Essentials of Marketing Research Putting Research Into Practice 1st Edition by Clow. INSTRUCTOR RESOURCE INFORMATION
TITLE: Essentials of Marketing Research Putting Research Into Practice
RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Clow, James
PUBLISHER: Other

Table of content

1. The Role of Marketing Research
2. The Marketing Research Process
3. Secondary Research
4. Qualitative Research
5. Observation Research
6. Experimental Research
7. Survey Research
8. Sampling Procedures
9. Measurement Methods
10. Marketing Scales
11. Questionnaire Design
12. Fundamental Data Analysis
13. Analysis of Differences and Regression Analysis
14. Market Research Reports and Presentations

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