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Complete downloadable Test Bank for Essentials of Marketing Research 2nd Edition by Hair. INSTRUCTOR RESOURCE INFORMATION
TITLE: Essentials of Marketing Research
RESOURCE:Test Bank
EDITION: 2nd Edition
AUTHOR: Hair, Wolfinbarger, Bush, Ortinau
PUBLISHER: McGraw Hill Higher Education

Table of content

Chapter 1—Marketing Research for Managerial Decision Making
Chapter 2—The Marketing Research Process and Proposals
Chapter 3—Secondary Data, Literature Reviews and Hypotheses
Chapter 4—Exploratory Research Designs and Data Collection Approaches
Chapter 5—Descriptive and Causal Research Designs
Chapter 6—Sampling: Theory and Methods
Chapter 7—Measurement and Scaling
Chapter 8—Designing the Questionnaire
Chapter 9—Qualitative Data Analysis
Chapter 10—Preparing Data for Quantitative Analysis
Chapter 11—Basic Data Analysis for Quantitative Research
Chapter 12—Examining Relationships in Quantitative Research
Chapter 13—Communicating Marketing Research Findings

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