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Complete downloadable Test Bank for Essentials of Marketing 6th Edition by Lamb. INSTRUCTOR RESOURCE INFORMATION
TITLE: Essentials of Marketing
RESOURCE:Test Bank
EDITION: 6th Edition
AUTHOR: Lamb, Hair, McDaniel
PUBLISHER: Cengage Learning
Table of content
1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Social Responsibility, Ethics, and the Marketing Environment.
4. Developing a Global Vision.
5. Consumer Decision Making.
6. Business Marketing.
7. Segmenting and Targeting Markets.
8. Decision Support Systems and Marketing
9. Product Concepts.
10. Developing and Managing Products.
11. Marketing Channels and Supply Chain Management.
12. Retailing.
13. Marketing Communications and Advertising.
14. Public Relations, Sales Promotion, and Personal Selling.
15. Pricing Concepts.
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