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Complete downloadable Test Bank for Essentials of Entrepreneurship and Small Business Management 4th Edition by Zimmerer. INSTRUCTOR RESOURCE INFORMATION
TITLE: Essentials of Entrepreneurship and Small Business Management
RESOURCE:Test Bank
EDITION: 4th Edition
AUTHOR: Zimmerer, Scarborough
PUBLISHER: Pearson
Table of content
Ch. 1 The Foundations of Entrepreneurship
Ch. 2 Inside the Entrepreneurial Mind: From Ideas to Reality
Ch. 3 Strategic Management and the Entrepreneur
Ch. 4 Forms of Business Ownership and Franchising
Ch. 5 Buying an Existing Business
Ch. 6 Building a Powerful Marketing Plan
Ch. 7 E-Commerce and the Entrepreneur
Ch. 8 Integrated Marketing Communications and Pricing Strategies
Ch. 9 Managing Cash Flow
Ch. 10 Creating a Successful Financial Plan
Ch. 11 Crafting a Winning Business Plan
Ch. 12 Sources of Financing: Debt and Equity
Ch. 13 Choosing the Right Location and Layout
Ch. 14 Global Aspects of Entrepreneurship
Ch. 15 Leading the Growing Company and Planning for Management Succession Appendices
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