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Complete downloadable Test Bank for Entrepreneurship Starting and Operating a Small Business (with Business Plan Pro) 2nd Edition by Mariotti. INSTRUCTOR RESOURCE INFORMATION
TITLE: Entrepreneurship Starting and Operating a Small Business (with Business Plan Pro)
RESOURCE:Test Bank
EDITION: 2nd Edition
AUTHOR: Mariotti, Glackin
PUBLISHER: Pearson
Table of content
Chapter 1 Entrepreneurs Recognize Opportunities
Chapter 2 The Business Plan: Roadmap to Business Success
Chapter 3 Creating Business from Opportunity
Chapter 4 Exploring Your Market
Chapter 5 Developing the Right Marketing Mix
Chapter 6 Smart Selling and Effective Customer Service
Chapter 7 Understanding and Managing Start-Up, Fixed and Variable Costs
Chapter 8 Using Financial Statements to Guide a Business
Chapter 9 Cash Flows and Taxes
Chapter 10 Financing Strategy: Debt, Equity or Both?
Chapter 11 Addressing Legal Issues and Managing Risk
Chapter 12 Operating for Success
Chapter 13 Management, Leadership and Ethics
Chapter 14 Franchising, Licensing, and Harvesting: Cashing in Your Brand APPENDICES
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