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Complete downloadable Test Bank for Entrepreneurship Starting and Operating a Small Business 3rd Edition by Mariotti. INSTRUCTOR RESOURCE INFORMATION
TITLE: Entrepreneurship Starting and Operating a Small Business
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: Mariotti, Glackin
PUBLISHER: Pearson
Table of content
1. Entrepreneurs Recognize Opportunities
2. The Business Plan: Road Map to Success
The Honest Tea Business Plan
3. Creating Business from Opportunity
Unit I Case Study: Nicole Miller Company
4. Exploring Your Market
5. Developing the Right Marketing Mix and Plan
6. Smart Selling and Effective Customer Service
7. Understanding and Managing Start-Up, Fixed, and Variable Costs
8. Using Financial Statements to Guide a Business
9. Cash Flow and Taxes
10. Financing Strategy: Debt, Equity, or Both?
11. Addressing Legal Issues and Managing Risk
12. Operating for Success
13. Management, Leadership and Ethical Practices
14. Franchising, Licensing, and Harvesting: Cashing in Your Brand APPENDICES
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